Twitter lists: Save time and get straight to the good stuff
Twitter is a flutter at the arrival of a new ‘For You’ feed alongside the standard ‘Following’ feed. Users of platforms like TikTok will be familiar with these twin feeds but I have seen it cause a little consternation on the bird app. Seemingly, a…
Recycle, reuse and reshare your content
Creating content is an investment. Aside from your time (which is valuable) you may subscribe to paid apps and tools which give the assets you have created a polished look and feel. It stands to reason you would want the video you sweated over or…
Cost-effective marketing for small businesses
This month marks 21 years since I began my career in PR so to celebrate, I’m spending the month answering your burning comms questions. Here’s the video I shared on Twitter and Linked In at the start of the month: Dilemma? Dial Gemma. July marks…
Communicating with Generation Z
We’ve all heard the lazy millennial stereotypes; 20 and 30-somethings glued to their phones, only ceasing their endless scrolling to take another bite of smashed avocado on sourdough. But what about the demographic group that follows millennials? Generation Z refers to people born from the…