Five things I say most weeks
[Updated for 2023] Replying to a post that Sarah Browning shared on LinkedIn, in which she asked her network what their clients remember from them when they’re not there, got me thinking about the phrases I use most often in my work as a PR…
Communicating with Generation Z
We’ve all heard the lazy millennial stereotypes; 20 and 30-somethings glued to their phones, only ceasing their endless scrolling to take another bite of smashed avocado on sourdough. But what about the demographic group that follows millennials? Generation Z refers to people born from the…
After the event: using social media to maintain momentum
Social media offers a cost-effective way to promote an event, attract and chat to potential attendees and involve them in what you’re doing. Alongside offline activity such as advertising and media coverage, it can give your audience an insight into the vibe of the event…
How to get more media coverage for your cause
Last week I had the pleasure of speaking at the Directory of Social Change Charity Writing and Communications training event on the subject of how good causes can achieve more media coverage. It’s a topic that comes up time and time again with the charities…