Cost-effective marketing for small businesses
This month marks 21 years since I began my career in PR so to celebrate, I’m spending the month answering your burning comms questions. Here’s the video I shared on Twitter and Linked In at the start of the month: Dilemma? Dial Gemma. July marks…
Communicating with Generation Z
We’ve all heard the lazy millennial stereotypes; 20 and 30-somethings glued to their phones, only ceasing their endless scrolling to take another bite of smashed avocado on sourdough. But what about the demographic group that follows millennials? Generation Z refers to people born from the…
After the event: using social media to maintain momentum
Social media offers a cost-effective way to promote an event, attract and chat to potential attendees and involve them in what you’re doing. Alongside offline activity such as advertising and media coverage, it can give your audience an insight into the vibe of the event…
How evergreen content can help you blog more
Software company Hubspot recently reported that 53% of marketers believe creating blogs is their top inbound marketing priority – inbound marketing being the technique of producing content which attracts potential customers, converts them into leads and sales, and grows your business. Those of us who…