Five things I say most weeks
[Updated for 2023] Replying to a post that Sarah Browning shared on LinkedIn, in which she asked her network what their clients remember from them when they’re not there, got me thinking about the phrases I use most often in my work as a PR…
Recycle, reuse and reshare your content
Creating content is an investment. Aside from your time (which is valuable) you may subscribe to paid apps and tools which give the assets you have created a polished look and feel. It stands to reason you would want the video you sweated over or…
Handcuffs, hashtags and headlines
Ahead of its cinema release this weekend, Fifty Shades of Grey is attracting its fair share of media coverage and, in the hope that some of the attention will rub off on them, various companies are clamouring to align themselves with the themes of the…
Essex Police Federation puts the (empty) boot in
Today saw the launch of Essex Police Federation’s campaign #cutshaveconsequences; billed as ‘telling the truth about policing’ in the county. Within hours the dedicated website and short film had clocked up thousands of hits and they keep on coming. It seems the truth about policing…