How evergreen content can help you blog more
Software company Hubspot recently reported that 53% of marketers believe creating blogs is their top inbound marketing priority – inbound marketing being the technique of producing content which attracts potential customers, converts them into leads and sales, and grows your business. Those of us who…
How to prep for a radio interview
Radio is by far my favourite medium. As a child I danced along to the charts on a Sunday evening, at secondary school I was introduced to Radio 4’s Today programme, and as an adult at the start of my career I compiled and broadcast…
Resources to help small charities ace social media
This week I spoke to a group of small charities and non-profits at an event held at Christchurch University in Canterbury. It was part of a wider programme which is looking at the transformative potential of social media and it was great to meet so many enthusiastic…
How to get more media coverage for your cause
Last week I had the pleasure of speaking at the Directory of Social Change Charity Writing and Communications training event on the subject of how good causes can achieve more media coverage. It’s a topic that comes up time and time again with the charities…