The Power of Storytelling
Terms like ‘guerrilla-_____’, ‘placemakers’ and ‘sustainability’ are on an ever-growing list of buzzwords* adopted by everyone from the smallest charities to the biggest brands. Of course the problem with buzzwords is that the journey to the heights of popularity can quickly take a turn into…
The ‘Go Fund Me effect’ (or, what charities can learn about storytelling)
Just lately I have noticed something of an explosion in the number of crowdfunding pages being set up to support individuals or families going through tough times. If you’re not familiar with crowdfunding it’s essentially a way of supporting a project or cause by raising…
Handcuffs, hashtags and headlines
Ahead of its cinema release this weekend, Fifty Shades of Grey is attracting its fair share of media coverage and, in the hope that some of the attention will rub off on them, various companies are clamouring to align themselves with the themes of the…
Essex Police Federation puts the (empty) boot in
Today saw the launch of Essex Police Federation’s campaign #cutshaveconsequences; billed as ‘telling the truth about policing’ in the county. Within hours the dedicated website and short film had clocked up thousands of hits and they keep on coming. It seems the truth about policing…