How evergreen content can help you blog more
Software company Hubspot recently reported that 53% of marketers believe creating blogs is their top inbound marketing priority – inbound marketing being the technique of producing content which attracts potential customers, converts them into leads and sales, and grows your business. Those of us who…
Digital do’s and don’ts from SMEX18
‘Amplifying our stories’ was the theme of the sixth annual Social Media Exchange (SMEX) which took place this week. SMEX is a day of masterclasses and shorter talks aimed at helping charities and non-profits to embrace digital storytelling. After a quick sing-song (something of a…
Sharing on social media: With great power…
‘Families of Westminster attack victims found out fate through pictures online’ reads one of the headlines from the Guardian today. The story explains how the families of Kurt Cochran, who was killed in the Westminster terror attack, and his wife Melissa, who was badly injured, found…
SMEX17 Reflections: Expert Citizens
There are some names and phrases in the charity world which, to me, just don’t feel right. ‘Stakeholders’ is the obvious one, but words that collectively describe people supported by charities such as ‘beneficiaries’, ‘patients’ and ‘clients’ also wrinkle my nose. Which is why I’m…