Twitter lists: Save time and get straight to the good stuff
Twitter is a flutter at the arrival of a new ‘For You’ feed alongside the standard ‘Following’ feed. Users of platforms like TikTok will be familiar with these twin feeds but I have seen it cause a little consternation on the bird app. Seemingly, a…
Cost-effective marketing for small businesses
This month marks 21 years since I began my career in PR so to celebrate, I’m spending the month answering your burning comms questions. Here’s the video I shared on Twitter and Linked In at the start of the month: Dilemma? Dial Gemma. July marks…
Communicating with Generation Z
We’ve all heard the lazy millennial stereotypes; 20 and 30-somethings glued to their phones, only ceasing their endless scrolling to take another bite of smashed avocado on sourdough. But what about the demographic group that follows millennials? Generation Z refers to people born from the…
After the event: using social media to maintain momentum
Social media offers a cost-effective way to promote an event, attract and chat to potential attendees and involve them in what you’re doing. Alongside offline activity such as advertising and media coverage, it can give your audience an insight into the vibe of the event…