Being The Story: if you believe in a story, keep on telling it
It has taken me all weekend to gather my thoughts after Friday’s Being The Story event. It’s not often I’m lost for words. If you haven’t heard of Being The Story it was a one-day conference organised by the formidable Jude Habib, to celebrate the…
The Power of Storytelling
Terms like ‘guerrilla-_____’, ‘placemakers’ and ‘sustainability’ are on an ever-growing list of buzzwords* adopted by everyone from the smallest charities to the biggest brands. Of course the problem with buzzwords is that the journey to the heights of popularity can quickly take a turn into…