Recycle, reuse and reshare your content
Creating content is an investment. Aside from your time (which is valuable) you may subscribe to paid apps and tools which give the assets you have created a polished look and feel. It stands to reason you would want the video you sweated over or…
Cost-effective marketing for small businesses
This month marks 21 years since I began my career in PR so to celebrate, I’m spending the month answering your burning comms questions. Here’s the video I shared on Twitter and Linked In at the start of the month: Dilemma? Dial Gemma. July marks…
How evergreen content can help you blog more
Software company Hubspot recently reported that 53% of marketers believe creating blogs is their top inbound marketing priority – inbound marketing being the technique of producing content which attracts potential customers, converts them into leads and sales, and grows your business. Those of us who…